The market size of the business coaching industry in the U.S., measured by revenue, is about $11.6 billion dollars in 2020, according to the report published by Ibis World on August 27, 2020.
The ROI (return on investment) when it comes to business coaching, however, is still hard to define.
The difficulty in measuring business coaching effectiveness amongst other factors is because coaching most often is an evolutive process, which matures over time. Usually, coaching is not an event with clear before and after scenarios, although major shifts can happen instantaneously with tangible and palpable results, but this is more the exception than the rule.
Coaching is a process of shifting mental and emotional habits of consciousness, through small achievable steps, developing higher levels of trust in inner qualities such as intuitive knowing, neutral observation, and adaptive flexibility.
The most common flaw in business coaching and leadership development is the inability to reach the leader’s deeper levels of emotional and mental blockage within the corporate training environment.
Creating a safe and secure space for proper business coaching where executives are willing to let go of their resistance and reveal deeper levels of emotional and mental blockages stored in their consciousness should be the first and most important concern in business coaching.
It is intimidating enough for most of us to bring forward the willingness to reach down into the darkness of our consciousness and look at it face-to-face. How could executives be expected to shift mental and emotional blockages within the corporate training environment, while they sit side-by-side with their peers, bosses, and competitors?
Often business coaching focuses on assessing personality types and developing leadership skills as if leaders could be shaped like cookies.
Business coaching can still mirror traditional educational molds of large scale production of a certain type of individual who fits within a fixed definition of what a leader should or should not be.
By focusing on the development of cognitive-behavioral capabilities, rather than exploring the innate creative spontaneity and uniqueness of each leader, business coaching remains superficial and incapable of unlocking greater levels of human potential and delivering higher returns on investment.
